CONTENT

MANAGEMENT
Saliamon Vitalii (annotation)
Catering management in modern conditions: trends and challenges
Yevdokimov Yevgeny (annotation)
conceptual principles of forming an organizational mechanism for management of hotel complex enterprises in conditions of instability 
Alekseieva Kateryna, Vlasenko Tetiana (annotation)
Implementation of innovative approaches in the operation management of agricultural enterprises: integration of lean management and controlling
Krasnoshchok Valerii, Voloshyna Olena (annotation) 
The impact of the 2022–2025 logistics crisis on marketing sales channels of Ukraine’s agricultural enterprises
Pariy Lyudmila (annotation)
Building an accounting and information system for risk monitoring in logistics of “STARKI INDUSTRY” LLC 
Prygodiuk Olena, Melnyk Vadym, Tsarenko Viktor (annotation)
The impact of motivational management on the professional competence of personnel, business process management and competitiveness of enterprises in the conditions of digitalization

MARKETING
Kasianova Nataliia, Popov Yuriy (annotation)
Marketing ecosystem as the basis for forming an enterprise’s marketing strategy
Serbenivska Alina, Derevynska Yelyzaveta (annotation)
Methodological approaches to assessing the effectiveness of marketing strategies and the level of awareness of government institutions
Bilovodska Olena, Zibarieva Oleksandra (annotation)
Charity as a manifestation of wartime cause-related marketing and a factor in brand authenticity formation under consumer behaviour transformation in Ukraine 

ENTREPRENEURSHIP, TRADE AND STOCK EXCHANGE ACTIVITIES
Grynko Tetiana, Masnyk Elizabeth (annotation)
Management of enterprise innovative development as a factor in increasing competitiveness
Sokol Polina, Masyuk Kateryna (annotation)
Features of the organization of business processes of a small business entity 
Palant Oleksii, Hrybeniuk Serhii, Dzhabrailov Arsen (annotation)
Motivation of the development of entrepreneurial potential and business competitiveness through innovative engineering and safety management
Shum Alina, Andrieiev Oleh (annotation)
Theoretical and methodological foundations of financial potential management of an enterprise in an integration environment 
Pylypenko Andriy, Kumbatov Andrii (annotation)
Building adaptive capacity in integrated production networks across the organizational change lifecycle
Kulyk Andrii (annotation)
Assessing a company’s crisis resilience and readiness to embrace strategic change
Popov Oleksandr, Strokovych Hanna (annotation) 
Managing changes in the determinants of stakeholder relationships during the implementation of innovative information technology projects for digital transformation under crisis conditions of rising risks in the shared value creation environment
Serpukhov Maksum, Chyrka Andrii (annotation) 
Optimisation of the enterprise sales system design model through digital agents
Shchur Oleksandr (annotation) 
Systemic problems of state regulation of enterprise innovation development in Ukraine
Zolkover Andrii, Shvetsov Vladislav (annotation) 
Institutional mechanisms for stimulating innovative development of entrepreneurship in the conditions of post-war economic recovery
Hnatenko Iryna, Nechyporenko Valentyna, Ponomarenko Evhenii (annotation) 
Adaptive strategic change management in energy companies as a response to external challenges