CONTENT

PUBLIC MANAGEMENT AND ADMINISTRATION
Vakun Oksana, Hotych Mykhailo (annotation)
Strategic management in public administration: key aspects and approaches
Vintoniak Alla (annotation)
Innovative public governance mechanisms for the development of the social services system in Ukraine
Slavych Taras, Mirzoieva Tetiana (annotation)
Concentration in the agricultural land market in Ukraine: status, trends, and regulatory challenges
Paladiichuk Sergii (annotation)
Innovative approaches to assessing the quality of public services

MARKETING
Yahelska Kateryna (annotation)
Digital communications of local fashion brands in place brand building
Korzh Maryna (annotation)
Marketing tools for the digitalisation of logistics services under geoeconomic fragmentation
Slipchenko Vladyslav (annotation)
Assessing the impact of branding on the profitability of B2B companies